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Digital Independence in the Age of Consumption

  • Writer: Emily Rose
    Emily Rose
  • Mar 30
  • 4 min read

Most of us probably remember the large coin funnels placed in malls and theaters, inviting kids to drop in spare change. A coin placed at the top would spin in large, slow circles before accelerating into tighter, faster rotations until it dropped into the pile of coins below. Although a fun thrill for children, the coin funnel acts as a metaphor for our technological age. 


What began as slow and steady technological advancements hundreds of years ago has evolved into a modern era of rapid technological innovation and expansion. Keeping up with the latest advancements has become the unspoken currency of cultural relevance while those who do not fall in stride risk being left behind.


I was born in 1998, which marks me as a member of Generation Z, the first generation born with digital fluency. At a formative age, most of us were shaped by television characters and computer games. Although we played outside and rode bikes as past generations did, we were only children when we had handheld gaming devices such as the Nintendo DS or music on-demand with iPods. In other words, few of us tried keeping up with technology. It was an essential part of our existence. 


The release of the iPhone in 2007 changed society at large, replacing many singular-use tech devices. The all-inclusive smartphone could host everything including phone calls, emails, calendars, games, and social media in a pocket-sized black rectangle. This revolutionary device transformed the way most of society interacts with each other and the world in which we live. Few technological advancements have impacted the Western world with the same intensity and accessibility as the widespread use of the smartphone. 


Almost twenty years after the smartphone’s release, it has taken on expansive and consuming cultural power. The smartphone accelerated our cultural shift into a world of digital dependence, moving us away from the past and toward a technologically reliant future. Just like everyone else, I also embraced every new advancement, app, and update without a second thought. I was walking, maybe even running, in stride with the rapidly evolving, tech-centered world. 


The most easily digestible form of technology is entertainment, and I am the first to admit a love of digital entertainment. We spend our days juggling every kind of modern amusement that exists. We begin our mornings scrolling, drive with a podcast, work with music, come home to television, and end our day with more scrolling. Technology is not merely what powers our light or heats our stove. Its greatest power lies in keeping us, including myself, hooked on endless entertainment. By passively adapting every new social media platform, technological advancement, and streaming service, I was paying my dues for cultural relevance in exchange for emptiness. 


Instead of sacrificing more of my life for endless entertainment, social acceptance, and cultural relevance, I decided to become digitally independent. Digital independence goes beyond living without social media. Digital independence refers to living without the need for regular digital access or entertainment. It means utilizing technology in ways that serves the individual, not the individual serving technology. 


As an adult, I understood that being born into a world of technological fluency does not require technological enslavement. Few of us can fully exist in our modern world without yielding to the systems built by Silicon Valley. But with proper strategy and implementation, it can serve me without succumbing to the psychological manipulation that digital platforms and social media apps rely on. Taking measures, even if seen as extreme, does not admit failure. It reveals our susceptibility. 


Digital independence meant, in a literal sense, keeping my outdated iPhone without getting an upgrade. Instead of switching to a non-smartphone, which I very much considered, I removed unnecessary apps including social media platforms, shopping, search engines, and games. I effectively reduced my phone to a grayscale device that could only call, text, provide directions, and listen to music.


My smartphone finally became forgettable. Taking my phone with me was now an option, not a requirement. Most excuses we make to keep our phones within arm’s reach are products of illogical catastrophizing or overemphasizing our individual value. We were not created to be reachable on an around-the-clock basis. 


I freed myself from the subconscious value I placed on the proximity between myself and the digital world. But in the process of acquiring digital liberation, I discovered a cultural clash. Just like the adoption of new technologies requires a trade-off, choosing digital independence carried a cost of its own.


In the process of becoming digitally independent, I saw a world built for immediate technological dependency. Public life increasingly hinges upon accessibility through restaurant QR codes, contactless payments, digital tickets, and Bluetooth-enabled systems. The home is increasingly tech-reliant with smart thermostats, lights, appliances, and home hubs. The expectation of digital dependence slowly evolves into a deeper matter of social relevance, where those who ignore the latest changes risk cultural irrelevance. 


Some who refuse to adapt or adapt too slowly risk being overlooked or perceived as out of place. Digital relevance, stretching beyond mere digital presence, has become a widespread cultural ethic. As a technologically advanced country, we are expected to comply, adapt, and embrace the latest change. One step behind in a world that places immense value on staying in stride implies one step closer to being overlooked. 


No one directly taught us these principles. Rather, we adapted them with the same innocence we possessed as we adapted to the newest technological changes. These unspoken societal standards are implied at every turn. Enforcement is unnecessary since it is the unofficial standard of our culture. To most of the world, modernity represents progress, innovation, and advancement. Society will move on from those who ignore the latest changes and the world will no longer serve those who live without a phone in their hands. 


Why should I try to fit into a world that was reshaped for digital dependence? Instead of trying, I will exist in peace regardless of how I may be perceived. Relevance is no longer my concern as the demands to maintain implicit membership are ever-increasing. These societal changes, which began slowly and accelerated rapidly, represent a major loss of connection to the real world around us. Digital independence is not archaic. It is liberation.


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